23 Jan Pop Sequentialism #013 – Cracking the Box Office Code

#013 – Cracking the Box Office Code

Everyone knows that a film’s Box Office take is important, but not everyone is aware of how many factors are involved in calculating the success or failure of a film–even those that gross over two hundred million dollars. Matt cracks the code behind the Blockbuster Imperative and reveals the 95% fool-proof formula that the studios have kept under lock and key–until now!