08 Aug Is It Time to Re-Invest in The Eternals?

With current values on Eternals key issues falling more than 80% from their peak pricing a year ago, is it time to buy in the dip or cut your losses?

How do we measure success? My colleague Norman Robinson III wrote a great analysis of the collapse in pricing on Eternals comics, which you can read here on GoCollect. But where he sees bricks, I see a potential foundation.

2021’s Eternals has the lowest Tomatometer score of any Marvel Movie: just 47% making it the only Certified Rotten movie in the MCU, but it grossed just over $402 million worldwide and maintains an audience score of 78%. With a production budget of $200 million, and a marketing and advertising deficit of only $15.5 million (with the bulk of promotional expenses covered via $100 million in publicity partnerships with Lexus, Geico, and the L.A. Rams), Eternals was a bonafide hit that had the tough luck of releasing during the pandemic.

What was good for Disney stockholders has not been as good for comic collectors. At least not yet.

There is a new, “common” wisdom among collectors that advises steering clear of comics that weren’t well-received when they first appeared on newsstands –even following the hype of a new movie announcement, but the fact that The Eternals was not a best-seller back in 1976 is anecdotal to its failure as an investment property today. And even categorizing the 80% drop in price of Eternals #1 as a failure assumes that one bought at peak pricing and sold at the bottom of the market…

TO READ THE FULL ARTICLE & MATT’S OTHER COLUMNS VISIT GOCOLLECT:

None of the content of this article is intended as investment advise.
This is just the opinion of the columnist – Do your own research!